My Father started E. Arnaldo Lighting System , He also worked as a lighting designer in the television industry and founded the company in 1978. I started my journey at age of 15 and  i became his lead man at age 20, I took over the company when my father passed away at age of 62 and i was 33 then, my younger brother Efren Arnaldo jr joined me and we improve our system more. We change  how we manage in terms of  digital marketing and look and for the name it is now  ALASS which stands for ARNALDO LIGHTS AND SOUNDS  SERVICES. We heartly dedicate all his hard work to continue his legacy. However, it didn't have much to do with events, like we do these days. Today, ALASS ENTERTAINMENT PRODUCTION designs and manages the productions of the largest events and shows across the Country.